Press Release

Ludimos Announces Partnership with Sussex Cricket Foundation to Support Next Generation Development

March 3, 2026

Ludimos is proud to announce a new partnership with the Sussex Cricket Foundation, initially agreed on a one-year term with a shared ambition to build a long-term collaboration focused on innovation and player development.

The partnership will see Ludimos integrated into the Foundation’s Early Years Development Pathway Programme (U9–U12) and the Breaking Boundaries state secondary school cricket initiative. The platform will provide coaches with ball-by-ball performance tracking, structured feedback and long-term development records to support player progression.

Gary Wallis-Tayler, Head of the Sussex Cricket Foundation, said:

“I am delighted to be partnering with Ludimos and working closely with Madan and Gareth to help add value to our programmes. The technology adds another exciting dimension to our programmes and will help with the development of players and coaches both in state schools and our pathway.”

Matt Parsons, who leads both programmes, added:

“Having played with the platform and its numerous features, Ludimos will easily allow us to not only create a data bank for all our young players over an extended period of time but allow us to provide more regular and visible feedback. This will not only help us track and support our young players better but equally help us to uncover previously untapped talent and support our efforts in broadening the reach of the game across the County.”

Gareth Lautenberg, Chief Revenue Officer at Ludimos, said:

“We’re delighted to be partnering with the Sussex Cricket Foundation. From the outset, it was clear there’s a strong commitment to innovation and widening access to cricket across the county.

Bringing Ludimos into both programmes is hugely exciting. Our platform supports coaches with simple, ball-by-ball insights and structured feedback. Together, we’re raising standards, supporting coaches and giving more young cricketers the opportunity to reach their potential.”

As part of the agreement, Ludimos will also extend a special offer to affiliated clubs within the Foundation network, with a percentage of club purchases reinvested back into the Foundation to further support grassroots cricket across Sussex.